Jide co-founded Yoke Network with his friend Musty in 2018, focusing on TikTok marketing. They scaled the business to 33 employees by 2022, launching projects like @Thewavehouse and Yoke Talent Management, and even delivering a TEDx Talk. In 2023, after trekking to Everest base camp, Jide rediscovered his passion for the outdoors. Now, with his platform Saintjidz, he aims to inspire future generations by creating timeless stories, drawing on his experience at Yoke and building his community, USVE.