About
Our Founders:
Joe Sugg - Creative Director of MVE and an active creator. Joe appeared as a finalist on Strictly Come Dancing in 2018 and has also gone on to launch Final Straw Productions, backed by BBC Studios.
Caspar Lee - Strategic Director of MVE a former YouTuber turned investor and entrepreneur. As well as co-founding MVE, he’s behind influencer.com one of the world’s largest influencer marketing agencies and Creator Ventures a $20m fund investing in the technology behind internet culture.
Creator First
While some management companies prioritize short-term brand deals to generate immediate revenue, MVE takes a more thoughtful approach. We recognize the importance of financial success but understand that sustainable growth requires strategic choices. By being selective and aligning with authentic opportunities, we ensure our talent’s brand remains genuine and resonates with audiences for the long term. This commitment to authenticity not only preserves our talent’s credibility but also drives enduring partnerships and long-lasting success.
A Little Bit More On Us...
When our founders first met, they decided to move in together and support each other in growing their YouTube channels. They shared a home on Margravine Gardens in West London, which later inspired the name of their joint venture, Margravine Management. However, they felt the name didn’t fully capture the ambitious vision of what they wanted to create. To better reflect their mission, they expanded it to include "Ventures" and "Entertainment," ultimately abbreviating it to form a more fitting and easier to pronounce.
As leaders in talent discovery, audience building, and revenue diversification, we empower those who boldly shape culture. Our team leverages an in-depth understanding of the seismic shift toward social media that has reshaped the media landscape. We are here to support talent at every stage of their journey
An established joint venture with IMG, MVE exclusively represents some of the world's leading creative talent from offices in London & LA.
Also part of the Endeavor network, IMG is a global sports & culture company. IMG manages some of the world’s greatest athletes and fashion icons, owns and operates hundreds of live events annually, and is a leading independent producer and distributor of sports and entertainment media.
What Makes Us Different
Our unique blend of first-hand creator experience and deep industry knowledge. We’re built on a foundation of genuine understanding, having started as creators ourselves, which means we know what it takes to grow and maintain a successful career in today’s digital landscape. We combine this with a forward-thinking approach, leveraging our expertise in traditional and emerging media to unlock new opportunities for our talent. Additionally, our strong emphasis on collaboration and personalized strategies ensures that every partnership we build is tailored to maximize our talent’s long-term success.
Collaboration
Our team of managers works seamlessly across diverse fields, combining a wide range of expertise to drive innovation and explore fresh opportunities. We are always ahead of the curve, staying on top of industry trends to craft strategies that leverage the latest tools and platforms. This approach ensures we maximize our talent’s reach and deliver impactful, forward-thinking results.
Building Audiences
Since our founding, MVE has been helping talented individuals achieve their goals. Our team of experienced talent managers are committed to providing clients with comprehensive support, including building their brand, expanding their network, and negotiating contracts.
We understand the importance of having a strong social media presence and use our expertise to help clients craft authentic and engaging content that resonates with their audience. Our dedicated team works closely with each client to identify their unique voice and brand identity, ensuring that their online persona is a true reflection of who they are.
Let's connect.
Our team will be happy to answer any questions, or provide you with additional information about our talent management services.
Get in Touch
Let's Connect.
Our team will be happy to answer any questions, or provide you with additional information about our talent management services.